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Posts Tagged ‘2010’

Fashion Climate of 2010 with New Trends (II)

Brand America

The heritage chic trend that gave us 2009 phenomena such as Florsheim by Duckie Brown’s star-spangled Patriot Boot, and Pendleton’s collaborations with Hurley and Opening Ceremony, is ripe to broaden into a global appetite for “brand America.”

In addition to more advertisements that emphasize the hardworking, can-do spirit, industrial fortitude, and pick-ourselves-up-by-our-own-bootstraps message (see Levi’s “Go Forth” campaign), look for European designers to partner with some of the most revered of American brands.

At the Paris spring/summer 2010 men’s runway shows, the trademark Red Tab of Levi Strauss & Co. could be spotted in the collections of Rick Owens, Junya Watanabe Man and Jean Paul Gaultier, who added his signature maritime stripes and bondage straps motifs to the traditional 501 silhouette, as well as a classic-looking trucker’s jacket with the front panels cut out so that it resembled a bondage harness.

And for the first time, Emporio Armani, the lower-priced line from Giorgio Armani’s Milan-based fashion empire, is making jeans in the United States. The company recently announced that four new styles (two for men and two for women) for spring/summer 2010 are being made in downtown Los Angeles. Touted as “the refinement of the Armani brand with an original interpretation of the authentic vintage American look,” they bear a distinct stars-and-stripes vibe that’s reflected in special hangtags, brushed white enamel rivets and red, white and blue leather labels.

Denim’s not the only department either; Italian label Missoni has partnered with another venerable American brand – the 101-year-old Converse company – to make 0 versions of the

Denim Fashion Trends Of The Season Spring-Summer 2010

Many spring-summer 2010 fashion shows were carried out under the motto “militarism and craziness” and customized denim fashion revealed these tendencies as well. The most stylish jeans of the season spring-summer 2010 are skinny, torn, of dirty khaki, gray, blue or black colors. They are best of all combined with long sweaters or tops in military style. Other trends are the 1990s and a sexy look.

Dyed jeans are still in, this spring they come in skinny, straight, torn, short and long variants. Another reminder of the 1990s’ fashion are custom jeans in grunge style which look as if they have been worn for several seasons. Boyfriend jeans are still popular too. For example, such jeans can be found in the latest collections of Ralph Lauren and Jean Paul Gaultier. The latter fashion house presented its variation of boyfriend jeans wide on the thighs and tight on the ankles. Unique brand presented their vision of boyfriend style grunge jeans fitting women’s figure, however they are also very relaxed and extremely worn.

Extraordinarily embellished subculture jeans will also be fashionable in the coming season. Trussardi presents its extravagant jeans model 1911 with pockets worn and torn. Just Cavalli denim collection is built on the combination of denim fabric with flower ornaments. Jeans decorated with zippers, rivets, chains and prints are also a trend of spring-summer 2010.

Classical jeans are timeless and in the new season they are certainly worn as well. Worn straight-cut classical jeans can be found in the newest collections of D&G, Getwear, William Rast and Alexander McQueen.

Elegant skinny black jeans are a hit of the coming season, as well as cuts, jeggings and gray jeans. Banana Republic brand also presents

Summer 2010 Women’s Fashion: What To Wear When The Ash Cloud Subsides

The sheer bad luck of the travel industry over the last nine months is enough to make anyone with a belief in the law of averages simply break down and weep. First of all the weakness of the pound, then the sapping bad timing of a World Cup and a general election falling close together, and then, to top it all off, throw in an angry volcanic nimbus for that extra little bit of chaos. But bookings currently show that this has done little to detract from our hopefulness about securing our own few weeks in the sun. In many cases, especially with the ash cloud having forced many to opt for ferries and other means of transport, companies are experiencing rising levels of passenger numbers for June and July. In the same way,women’s fashion for summer is throwing off all thought of seasonal disaster and getting stuck straight in at the deep end. Let’s take a look at some of the new arrivals making waves in the bid for must-have wardrobe essential in summer 2010: Maxi Dress: There’s not a single item you’ll hear raged more about in the fashion news of recent times, and with the embracing of a kind of revival of ’80s Italian designer penchant for high-floral, paisley, and print tones, this summer’s range of maxi dresses will leave you with the greatest freedom of choice in colour and pattern. Effortlessly cool but with that winning edge of glamour about it, the maxi holds its ground well as a summer must. Playsuit: Though not for everyone, the playsuit is holding its own as a contender for vital suitcase space for women’s holiday wear this year. There’s something tremendously girly about the playsuit that doesn’t appeal to everyone, but worn with the conviction of a Grace Kelly photoshoot, it can really turn on the charm. ShortShorts: So we’ve had last year’s

Men?S Fashion News For 2010

If you are a fan of fashion without the fuss then some of the men’s fashion trends for 2010 will be right up your street.

The catwalks of Milan and Paris were awash with simple, sleek designs. Jil Sander, Calvin Klein, Prada and Dior Homme all perfected a pared down look with single breasted coats and straight leg trousers à gogo. Black and white were reoccurring colours and the clothes of tomorrow certainly seem to be inheriting plain and simple qualities.

If you fancy introducing a flash of colour into your wardrobe then look to fashion house Etro for inspiration; their 2010 collection had hints of purple paisley prints in the form of socks and scarves which added a quirky touch to simple, structured outfits.

Graphic-style abstract prints featured in the creations of several designers, including Versace’s futuristic-style collection and the designs of Moschino and Alexander McQueen.

T-shirts are an excellent way to introduce graphic prints into your wardrobe so head to the high street for the best choice in garments that allow you to express yourself in style.

Military trends have made appearances throughout the decades and are still filtering through to the high street. A military style coat or jacket is an easy way to integrate this seemingly endless trend into your wardrobe and will keep you warm and cosy through the changing seasons.

Military colour choices tend to be navy, green, black and grey. Coats can be single or double-breasted and are usually detailed with brass buttons.

When it comes to jeans you are spoilt for choice and the secret to looking your best is dressing to suit your body shape. The classic skinny fit oozes rockstar credibility whereas slimfit offer a more relaxed look.