Origin and Diamond Market
Diamond has a bloody history right from Cleopatra to the famed Koh-I-Noor which at the earliest recorded date, 1526 AD, weighed 793 carats before being reduced to 186 carats by the lapidary Borgio.

Today De Beers monopolizes diamond production and trade which is around 130 million carats annually and in addition. A diamond is weighed in units of carats and a carat originally meant the weight of one carob seed. The present standard carat is, however, metric and equals 0.2 gm or 1/42 of an ounce.
How to Buy Diamonds
Diamonds mined out (mainly in South Africa and Botswana) can’t be sold directly as these are raw.

The 4Cs which stand for carat, clarity, color and cut of diamonds, determine the quality and price of these gems.

Carat: A carat equals 0.2 gm in weight and further divided into 100 points. This means a quarter carat equals 25 points and is written as 0.25 ct. It is hard that one can avail a diamond weighing a carat or above these days. It is almost always in fractions of carats now.

Clarity: Clearer the diamonds higher are the costs. Tiny inclusions (impurities due to presence of other minerals) mask the brilliance. While costing, the numbers of inclusions, their colors, positions are considered. Fewer the inclusions, greater is the reflection and higher is the value. Clarity is graded from I3 to VVS1, starting from Very Noticeable Inclusions to Very, Very Slightly Included, in decreasing order.

Color: The best color for diamond is having no color. White light passed through it will come out in rainbow colors. Although most diamonds look colorless they are slightly yellow or brown with subtle shades. Proximity to being colorless raises the value.

Cut: Cut is the dictator of a diamond’s value. A best cut diamond reflects all the light without allowing it to pass through giving it the brightest of shines. The best cut diamond has 57 facets (cut and polished faces) with 33 of them being on the top half, crown, and the rest on the pavilion, bottom half. Mathematically this gives the total reflection. The best cut diamond will have a round shape with the pavilion having an included angle 600 albeit there is a complex guidance chart for cutting diamonds.

How to Decide Where to Buy and How Much to Spend
If you need to keep the time anyway, why not do it in style?  But shopping for diamond watch is never easy.  Every jewelry store is competing with all the others, and you hear so many horror stories about this jewelry store and that.  You hardly know which store to go to when they all make each other out to be crooks. When every jewelry store advertises that the competition doesn’t know what they’re doing, who are you supposed to trust?  And diamond watches are so expensive, many of the prices found in the jewelry stores are just too much to pay.

A little Internet shopping might be the first thing you’ll want to check out, because even if you don’t buy you can get some different prices to comparison shop with.  In most locations, the Sunday edition of the newspaper is filled with ads for jewelry stores.  It is always easier to buy something when it’s on sale, and the Sunday sales ads offer great bargains.  The colorful displays will give the casual shopper a good idea of what’s being offered, also.

The Right Diamonds for You
Diamond lovers talk of clarity, carat, and cut, but in truth the best diamond to buy is the one that you absolutely love.  If it sings to you, and you can afford it, then you should take the plunge.  What’s the point of having something attractive if you don’t completely adore it?  A quality diamond is the one that looks the best to you.  After all, a beautiful diamond watch is an item that can be passed down through generations, and will always be treasured.  The right diamond watch to pick is the one that you love, because either way you’re going to be stuck with it for a long while yet.

The setting, the stones, the watch itself all must combine in just the right way.  When all these different pieces come together to form the perfect whole, you will know it right away.  The watch that strikes you the most is the one you’ll want to buy.  Worrying about the cut and shape of the stones, the perfection and size, is less important than the general appeal and effect of the whole piece.

If you’re buying diamonds for someone else, try to put yourself in their shoes.  Think about their taste and style in other jewelry that they’re worn or purchased, and mimic this as much as possible.  In any case, a diamond watch is a gift that anyone will cherish for a lifetime.  A beautiful diamond watch will be cherished all the more, and buying someone a gift that they would have picked out for themselves, if they could have, is a gesture that will never be forgotten.

The Gift They’ll Always Remember
Large or small, diamonds are always fashionable.  A diamond watch is a great gift to give to yourself or someone close to you, and it should last you a lifetime.  After all, doesn’t everyone love diamonds?  Some can afford to buy the very best, and that’s always to be encouraged.  Others must live on a budget, but that doesn’t mean everyone doesn’t want to buy elegant things or give precious gifts.  Doing a little shopping around will help you determine what kind of watch you can afford to purchase, and at least you’ll have done your homework before you venture inside your local jewelry store.  Giving someone a beautiful piece that will last them a lifetime is a gesture that won’t soon be forgotten, and if you’re shopping for yourself then you’ll have something you can always cherish.  The best purchase you can make is an educated one, so be sure to do plenty of shopping around before you commit.  In any case, diamonds are going to be an expensive purchase, but they are considered to be something of an investment.  You’ll want to spend your money wisely, and come away with something that best suits you.

Clarity, cut, color and carat complete the 4’c of diamond that ensures its actual worth of a diamond. Here, clarity refers to the clearness of the diamond i.e. the transparency as well as the size and varieties of the diamond. Cut refers to symmetry, finish, polish and depth of the stone which determines its brilliance. The rareness of colors in diamond also affect the price of a diamond as blue, pink, yellow diamonds are really limited and hard to locate thus increasing the price of the diamond. Carat or weight of the diamond is also a major influencing factor in fixing a price of a diamond as price increases with an increase in weight.

Now, when you are sure about these 4c’s, locating a good and suitable diamond for your choice becomes easier. You can go to different sellers and compare the prices of the same piece. Just match the stone with your understanding and needs. For making an effective purchase, you can also go for loose stones as they are economical and vivid in their varieties. From there, you can pick your favorite stone with its color and get it fixed in your preferred design and metal. You can also order a diamond of your choice if it is not available in their store, they will deliver your order in their next lot.

Nowadays, online jewelry purchases are also becoming a hot market. It is a great collection of different varieties of diamonds available in affordable price and great designs.

So, try to learn about 4 c’s correctly and accurately as they will ensure your search for a good diamond. Check the guarantee card and other certificates very well to make sure their clarity, cut, carat and color specifications. See, if it is a suitable piece for your beloved or the person you are intended to gift as it is that brilliant and lavish piece of jewel that a person cherish for her entire life.