Posts Tagged ‘Platinum Jewelry’

It is said that the true worth of a diamond is determined by its clarity, cut, carat and color. Generally, people evaluate the worth of their money by diamond’s color and size but they are really naïve about its cut. In fact, the cut of a diamond is a major factor in establishing its price.

The cut in a diamond is really important as a small mistake in cut can ruin the whole piece so, it should be done intelligently and carefully that enhances the look and beauty of the piece. Therefore, it totally depends upon the expertise and magic of cutter’s hand in shaping up the raw stone into the refined glittering gem that lays its impact on its wearer for forever.

Diamonds are available in different shapes such as round, oval, marquise, pear, heart, emerald pieces and radiant that distinguishes diamonds according to its varieties.  So, it’s really tough for a cutter to bring a life in diamond from a dull stone to a dazzling sparkling gem that is cherished by its wearers. For making a diamond alive certain principles have to be keeping in mind, let’s know them in brief:

Depth:
Depth of a diamond is important in giving an accurate angle to the raw piece that further divert the internal lights of the stone from upside, bottom, sides and corners. If it is done poorly, the radiance of the diamond gets lost and restricts its real glow and charm so, the depth is always considered sharply.

Symmetry:
Symmetry refers to perfect alignment of diamond’s facets; it satisfies the eye and enhances the brilliance and glow of the diamond. A diamond will look dull and when done improperly and misaligned.

Polish:
Polish means smoothness of the surface of the diamond that brings real glow in the diamond. With the invention of new techniques of polish, it has become very easy to bring out the glitter of the piece and refinement as lights easily enters into it and passes easily and effortlessly.

So, a true diamond is not only based on its clarity, weight and color but its cut is also a major factor in deciding its brilliance and shine that people just ignore while buying. For us, its brilliance and glow is the reasons for its high cost that takes our heart easily. But, it’s the fact that the radiance of the diamond depends highly on its cut.

Jewelry is said to be the most exciting and enthralling gift a women can ever get. Majority of the women population wear different and unique type of jewelry just to add an extra oomph to their personality. It has been seen that women have the passion of collecting all and every type of jewelry prevailing in the market. Sensing this passion or rather say obsession made Morris Gordon open the jewelry store naming Gordons Jewelry in 1916. First this store was opened in the partnership but after the end of World War 1 he took over the whole store and converted it into a family business. Seeing the super success of this store he opened a new store in Beaumont 1934 and in subsequent years he comprehensively spread the web of Gordon jewelry all over. From 1936 to 1950 he almost opened six stores in different states taking Gordon jewelry worldwide. And in no time he became the proud owner of nearly 300 stores making his wealth to $315,000,000 which brought him in the list of famous jewelry store owners. Read the rest of this entry »



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