The cut in a diamond is really important as a small mistake in cut can ruin the whole piece so, it should be done intelligently and carefully that enhances the look and beauty of the piece. Therefore, it totally depends upon the expertise and magic of cutter’s hand in shaping up the raw stone into the refined glittering gem that lays its impact on its wearer for forever.

Diamonds are available in different shapes such as round, oval, marquise, pear, heart, emerald pieces and radiant that distinguishes diamonds according to its varieties.  So, it’s really tough for a cutter to bring a life in diamond from a dull stone to a dazzling sparkling gem that is cherished by its wearers. For making a diamond alive certain principles have to be keeping in mind, let’s know them in brief:

Depth:
Depth of a diamond is important in giving an accurate angle to the raw piece that further divert the internal lights of the stone from upside, bottom, sides and corners. If it is done poorly, the radiance of the diamond gets lost and restricts its real glow and charm so, the depth is always considered sharply.

Symmetry:
Symmetry refers to perfect alignment of diamond’s facets; it satisfies the eye and enhances the brilliance and glow of the diamond. A diamond will look dull and when done improperly and misaligned.

Polish:
Polish means smoothness of the surface of the diamond that brings real glow in the diamond. With the invention of new techniques of polish, it has become very easy to bring out the glitter of the piece and refinement as lights easily enters into it and passes easily and effortlessly.

So, a true diamond is not only based on its clarity, weight and color but its cut is also a major factor in deciding its brilliance and shine that people just ignore while buying. For us, its brilliance and glow is the reasons for its high cost that takes our heart easily. But, it’s the fact that the radiance of the diamond depends highly on its cut.

In 1961 company went to become public and within 8 years they took over the Houston’s top rated company Star Engraving Company. This take over led to the net increase of $1 million in the sales and this was further increased to $10 millions in the span of 3 years. Gordon’s jewelry was very popular for its designs and crafting. Many people also said that they are the people who infuse life in to the dead jewelry and make it more expressible. Once tasting the success in jewelry they moved onto they graduated to next level and started producing watches and non-jewelry items. This made them pioneer of the jewelry and they conquered that height which was not even in the vicinity of many. Apart from designing and selling jewelry they also started giving management training to the new people so that new talent pops up in the market.

This step took them to the pinnacle height as at that time every single person studying in jewelry design wished to do training in Gordon’s office. This step also boosted the sales of their jewelry as new designs introduced by them simply took the jewelry market with the stride. And after so many years still Morris Gordon is remembered for its revolution he brought in the jewelry arena.